Time-to-Change is a national social marketing campaign to raise awareness about, and change attitudes towards, mental illness amongst the UK population. Time-to-Change wished to understand awareness of the campaign amongst ethnic minority people experiencing mental health difficulties and the extent to which the campaign had made a difference in their lives.
Our approach:
Using a combination of online and face-to-face interviews, ETHNOS conducted a survey of 740 Black and Asian people experiencing mental health difficulties. This was one the most challenging surveys ever conducted with ethnic minorities in this country.
Outcome
The results allowed Time-to-Change to assess awareness and impact levels and to refine their campaign to better reach ethnic minority populations. The findings were published and appeared in a major article in The Guardian.