Our Clients

“For many people, ethnicity is an unfamiliar territory, often seen as complex and hard-to-reach. We provide clients with an understanding of this market. With over 14 years of experience, we know when inclusive, mainstream approaches suffice and when there is a need for targeted or tailored approaches.”

Time to Change, Media Consumption

Time-to-Change is a national social marketing campaign to raise awareness about, and change attitudes towards, mental illness amongst the UK population. Time-to-Change wished to understand awareness of the campaign amongst ethnic minority people experiencing mental health difficulties and the extent to which the campaign had made a difference in their lives.

Our approach:

Using a combination of online and face-to-face interviews, ETHNOS conducted a survey of 740 Black and Asian people experiencing mental health difficulties. This was one the most challenging surveys ever conducted with ethnic minorities in this country.


The results allowed Time-to-Change to assess awareness and impact levels and to refine their campaign to better reach ethnic minority populations. The findings were published and appeared in a major article in The Guardian.