The panel reflects the demographic structure of all key ethnic minority groups. The panel enables us to give a voice to communities where no such mechanism previously existed. By making it possible to survey ethnic minority individuals relatively quickly and inexpensively, organisations gain insights into a growing population, and ensure that products and services cater to people's diverse needs.The panel is profiled by ethnicity, gender, age, generation, country of birth, and faith.
The panel allows us to conduct online communities research, a quick and effective means of gathering qualitative insights.
Specialist bespoke panels can be created for individual clients.